Insights
Notes on being known.
Everything we publish, in one place. Writing today, with research and longer material as it gets written. All of it by the people who run the work rather than by anyone paid to fill a calendar.
No listicles, no company news, and nothing written to fill a calendar.
Blog
One argument each, on being found and being chosen. Written by the people who run the work.
Being chosen
In-House Team or Agency: The Real Cost Comparison for a ₹50 Crore Company
The question is not which one is cheaper. It is what it costs to build the marketing capability your business actually needs.
Samruddhi Tule · 9 min read
Being known
The Evolution of Marketing: From Ancient Markets to AI
The channels have changed almost beyond recognition. The problem a merchant was solving three thousand years ago has barely changed at all.
Samruddhi Tule · 13 min read
Being found
How to Get Your Company Cited by ChatGPT and Perplexity
Your site can rank well in Google and still be missing from an AI answer. Seven practical steps to becoming a source rather than a search result.
Samruddhi Tule · 11 min read
Being chosen
Marketing Agency Pune: How to Tell Them Apart
Choosing a marketing agency in Pune can be harder than finding one. Seven practical ways to compare them on strategy, team, proof, measurement and fit.
Samruddhi Tule · 9 min read
The arguments come out of the work.
Every piece above points at the case study or the event that earned it. If you would rather see the work than read the reasoning, start there.