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Be found and chosen by the right people online.

Being found by people who can buy, and being convincing once they arrive.

An abstract composition of intersecting geometric planes.
Services
Six
Runs
Monthly
Reported
Against pipeline
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What this group does

It makes a company findable when somebody goes looking, and gives them a reason to act once they land. Search, paid media, social, content, the website itself, and now the AI answers people use before they reach any of it.

This is the widest group here and the one most companies buy first. It is also the one where the money disappears fastest without measurement, which is why nothing in it runs before the numbers are agreed.

It runs monthly. A campaign has an end date; being found does not.

The six services here get bought separately by most companies and work best in one order. Search and content compound slowly, paid media buys attention on the day you pay for it, and a website that converts decides what either of them is worth. Running them apart is how a company ends up with traffic it cannot use, a cost per lead nobody can explain, and three agencies each reporting a different number for the same month.

Six services

What is in this group

How it runs

  1. Month one

    Audit, measurement setup and the baseline. Nothing runs until enquiries arrive with their source attached, because otherwise nobody can say later what worked.

  2. Months two and three

    Technical fixes ship, content and campaigns start, and the first real read on cost per qualified lead arrives. Paid moves faster than search and we report them separately.

  3. Month four onwards

    The programme runs monthly. Budget moves towards what is producing pipeline, and we say in the report when a channel is not earning its place.

Questions we get asked

How long before SEO shows anything?

Technical fixes move within weeks. Content and authority take three to six months to show in non-brand traffic, and longer in a competitive category. Anyone promising you page one in thirty days is selling you something else.

Is there a minimum media spend?

For paid media, yes in practice. Below roughly a lakh a month the data is too thin to optimise against and you are paying us to guess. We will tell you if your budget is better spent on SEO and content first.

Do you charge a percentage of ad spend?

No. We charge a fee for the work. A percentage model pays an agency more for spending more of your money, which is the wrong incentive to put between us.

Can you work with our in-house team?

Yes, and it is common. We take the disciplines your team does not have depth in and leave the rest alone. What we will not do is run a channel your team is also running, because nobody is then accountable for it.

What do we get every month?

The work, and a report that connects it to enquiries and pipeline rather than to impressions. If a channel is not working we say so in that report, not six months later.

Can we start with one channel and add others later?

Yes, and most companies do. We say at the outset which channel we would start with and why, and we tell you when adding a second one is earning its place rather than spreading the same budget thinner. Buying all six at once because they appear on a list is the most common way a budget stops being able to move anything.

Who writes the content and builds the pages?

Our own team. Writers who take the time to learn your category, with designers and developers on staff. There is no offshore subcontracting that you find out about when the first draft arrives. The people in the first meeting are the people on the work and on the last report.

What happens if we stop after six months?

The technical work, the pages and the earned links stay yours and keep working, which is why search is the half of this group that accumulates. Paid media stops the day the budget stops. That is the honest difference between the two halves and it is worth knowing before you decide how to split the money.

Next

Tell us what is actually wrong

You get a reply within one working day, and a view on whether this is the group that fixes your problem. If it is not, we say which one is.

Request a digital auditAll six groups

The work behind this

The other five groups