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Social media with a job to do.

Channels run with a purpose behind them, month after month, and a reason for every post.

Social app icons lit up on a phone screen under the words Social Media.
Channels
Chosen, never all of them
Cadence
Agreed monthly
Includes
Replies and community
See a social plan

What social media marketing is for

Every channel does a different job. LinkedIn reaches buyers and candidates. Instagram carries the brand and the culture. YouTube answers questions at length. Posting the same thing to all of them is the fastest way to be ignored on each.

We decide what each channel is for before building a calendar. Some companies need two channels run properly. Very few need five.

The work includes the replies. A company that posts and never answers looks automated, and the conversation in the comments is usually where a buyer forms their view.

Most social accounts fail on a decision nobody made: what the account is for. An account that exists to be found by buyers, an account that exists to keep customers warm and an account that exists to attract staff want different posts at different frequencies. We settle that first, because it is the choice that makes everything after it either easy or arbitrary.

Scope

What is included

  • Channel strategy

    Which platforms you should be on, what each is for, and which ones to leave. An abandoned profile does more damage than an absent one.

  • Content calendar and production

    Planned monthly and approved before anything is made. Copy, design, photography and short film, produced in house.

  • Community management

    Replies, comments and messages handled inside agreed hours, with an escalation route for anything that needs you.

  • Founder and executive profiles

    Ghost-drafted and approved, in the person's own voice. A founder account reaches further than a company page and it should sound like them.

  • Paid social amplification

    Budget behind the posts that are already earning attention, targeted at the audience you sell to.

  • Monthly reporting

    Reach inside your audience, engagement that came from buyers, follower quality, and traffic and enquiries that arrived from social.

How it runs

  1. Month one

    Channel audit and decision, audience and competitor review, tone agreed, and the first calendar built and approved. Profiles cleaned up before anything new is posted.

  2. Months two and three

    The calendar runs. Formats are tested against each other, community management settles into a rhythm, and the reporting baseline is established.

  3. Month four onwards

    Production concentrates on the formats that earn attention from the right people. Paid budget goes behind proven posts.

What you get

  • A monthly calendar, approved in advance
  • Copy, artwork and short film for every post
  • Community management inside agreed hours
  • Founder or executive content where it is in scope
  • A monthly report on qualified reach and what came from it

How it is judged

  • Reach inside the audience you sell to
  • Engagement from named accounts and roles that matter
  • Follower growth quality, checked against job title
  • Traffic and enquiries attributed to social
  • Applications, where recruitment is part of the brief

Questions we get asked

How many posts a month do we get?

It depends on the channels and the formats, and we agree the number in the scope. A fixed count across every client is a production quota rather than a strategy, and it usually produces filler by week three.

Do you handle replies and messages?

Yes, inside agreed hours, with an escalation route to you for anything commercial or sensitive. Community management is part of the work and not an add-on.

Can you run the founder's personal account?

We draft and you approve, in your own voice, and nothing publishes without your sign-off. An account that sounds like a brand defeats the purpose of it being personal.

Which platforms should a B2B company be on?

Usually LinkedIn, and one more depending on the buyer. YouTube where the product needs explaining, Instagram where employer brand matters. We would rather run two channels properly than five badly.

How is social measured if it does not produce direct leads?

By reach inside the audience that can buy, engagement from the right roles, branded search afterwards, and enquiries that mention it. Follower count on its own is the number we report last.

How often should we post?

Often enough that the account looks alive when somebody checks it, and no more. Two or three considered posts a week beats daily filler on every platform we work with. The exception is when you are running paid social, where creative volume genuinely helps.

Do you handle comments and messages?

We can, and we agree the boundary in writing first: what we answer, what we route to you, and how quickly. The part that goes wrong is a complaint sitting unanswered over a weekend because both sides assumed the other was watching.

Which platforms should we be on?

The ones your buyers use, which for most of the companies we work with is a shorter list than the one they arrive with. Being good on two beats being present on five, and closing an account is a legitimate recommendation we make more often than adding one.

Next

See what a social plan would look like

Tell us who you are trying to reach. You get a channel recommendation, a sample month of content directions, and an honest view on which platforms to leave alone.

See a social planBack to digital demand

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