Skip to content
Recognize
Start a conversation

Every piece of collateral, on one system.

Brochures, company profiles, catalogues, decks, reports and campaign collateral, designed to one system so everything you put out looks related.

Printed brochures and layouts spread across a studio table.
Typical length
Two to six weeks
Also runs
As a retainer
Ends with
Files and templates
Send us a brief

What this covers

The everyday material a company produces and never quite gets round to systematising: the company profile, the product catalogue, the tender document, the conference deck, the annual report, the campaign collateral, the exhibition graphics and the hundred small things somebody makes in a hurry.

Taken one at a time, each of those gets designed by whoever is free, in whatever software they have, against whatever the last version looked like. Taken together they are how a buyer forms a view of whether the company is serious, because they usually see three or four of them before they meet anybody.

So the work here is two things at once. We design the pieces you need now, and we build the system underneath them so the next twenty do not each start from nothing. Grids, master pages, styles and templates in the software your team actually uses, which is more often PowerPoint and Word than anybody in a design studio likes to admit.

Where an identity already exists, we work inside it. Where one does not, we will say plainly that you are paying us to make the same decisions repeatedly, and that settling them once in the identity work is cheaper by the third project.

Scope

What is included

  • Company profile and corporate collateral

    The document that gets sent before a first meeting. Structured as an argument, never a list of departments, and produced for both print and screen.

  • Catalogues and product literature

    Long, data-heavy documents built on a grid and a stylesheet, so a hundred products stay consistent and next year's edition takes a fraction of the time.

  • Presentations and pitch decks

    Master templates in PowerPoint or Google Slides that your team can actually use, with the charts, tables and layouts they keep needing already built.

  • Reports and documents

    Annual reports, tender responses and technical documents, laid out so the reader can find what they came for and the numbers are readable.

  • Campaign and exhibition collateral

    Adverts, banners, standees, brochures, stand graphics and social assets built from one campaign idea rather than assembled piece by piece.

  • Templates and the system

    Grids, master pages, paragraph and character styles, and editable files handed over so your team can produce the next one without a brief.

How it runs

  1. Week one

    We audit what the company currently produces and agree the system underneath it: grid, type styles, colour use and the components each format needs. If an identity exists we work inside it.

  2. Weeks two to four

    The first pieces are designed against that system, with two rounds of revision each. Getting a real document through the system is what proves the system, so the first project doubles as the test.

  3. From week five

    Templates prepared in the software your team uses, handed over with a working session. From there the work either stops or continues as a retainer with an agreed monthly volume.

What you get

  • Designed and finished files for each piece, print-ready where relevant
  • Editable templates in InDesign, PowerPoint or Google Slides as required
  • A grid and stylesheet the templates are built on
  • Source files and linked assets, organised and named
  • A short how-to so somebody new can pick up the templates

How it is judged

  • Whether the next document gets made from the template or from scratch
  • Whether material from different teams reads as one company
  • Turnaround time on a routine piece once the system is in place
  • Whether sales use the deck they were given

Questions we get asked

Can we buy this as an ongoing arrangement?

Yes, and most companies with a steady flow do. We agree a monthly volume and a turnaround, and unused capacity in a quiet month does not simply vanish. What we will not do is take a retainer that is obviously larger than your actual need.

How quickly can you turn something around?

Once the system exists, a routine piece is two to three working days and a substantial document is one to two weeks. Before the system exists everything takes longer, which is the argument for doing the system first.

Do you work in PowerPoint?

Yes. Decks that only open properly in design software are decks your sales team cannot edit, so they get rebuilt badly the first time somebody needs a slide changed at short notice. We build in the tool the work will actually live in.

What if we do not have brand guidelines?

We can work from what exists and infer the system, and we will tell you where we are making decisions that should really be settled once at identity level. It works, and it is more expensive than settling those questions properly by about the third project.

Do you do the writing as well?

Yes, where you want it. A company profile is mostly a writing problem wearing a design brief, and laying out weak copy neatly does not fix it. We quote for the writing separately so you can see what it costs.

Who owns the templates?

You do, including the source files. The point of the handover is that your team can produce material without us, so holding the files back would defeat the thing you paid for.

Next

Send us the last thing you produced

A profile, a catalogue or a deck that went out recently. We come back with what we would change, what a system underneath it would fix, and what the first project would cost.

Send us a briefBack to brand and creative

Related services

The work behind this