Real estate and infrastructure
One brand, two very different buyers.
Brand, site and search for a developer whose buyers are making one of the largest decisions of their lives.
- Client
- Detra Realty and Infrastructure
- Services
- 5
- Engagement
- Ongoing
What the work is
Property is bought by people making one of the largest decisions of their lives, usually from a developer they had not heard of a month earlier. Presence and credibility do most of the selling before anyone visits a site.
The programme covers the brand, the site, and the search and social work that puts Detra in front of buyers while they are still deciding who to trust.
The search work matters more in this category than in most. A buyer researches for months and does it largely alone, so the developer who is present for those searches is the one still in the conversation when the shortlist gets made.
Scope
The five services we run
Brand Strategy
Positioning, messaging and the language the company uses about itself, agreed before anything is designed.
Website Design & Development
Designed, built and kept up, from the first wireframe through to the pages added months later.
Search Engine Optimisation (SEO)
The technical work, the content and the links that decide whether the company is found when somebody goes looking.
Social Media Management
The calendar, the artwork, the writing and the replies, run month after month rather than in bursts.
Graphic Design
Everything the brand needs made: decks, advertising, brochures and the artwork each channel asks for.
More work