Artificial intelligence
Making an AI company legible to buyers.
Brand, website and the ongoing search and social work for an AI company whose hardest problem was saying plainly what it does.
- Client
- DimenAI
- Services
- 5
- Engagement
- Ongoing
What the work is
DimenAI builds AI into operations that already exist: the ticket queue, the invoice run, the approval path. The hard part of the marketing was not the technology, it was saying what the company does in a way a buyer could repeat to a colleague.
The brand and the site are built around that sentence, and the search and social work carry the same language rather than a second version of it.
Most companies in this category describe a capability and leave the buyer to work out the application. Naming the application first, and the technology second, is the whole difference between a site somebody skims and a site somebody forwards.
Scope
The five services we run
Brand Strategy
Positioning, messaging and the language the company uses about itself, agreed before anything is designed.
Website Design & Development
Designed, built and kept up, from the first wireframe through to the pages added months later.
Search Engine Optimisation (SEO)
The technical work, the content and the links that decide whether the company is found when somebody goes looking.
Social Media Management
The calendar, the artwork, the writing and the replies, run month after month rather than in bursts.
Graphic Design
Everything the brand needs made: decks, advertising, brochures and the artwork each channel asks for.
More work