Education
Turning a training centre into an enquiry channel.
Thirteen services for an SAP training centre, built so that every enquiry can be traced back to what produced it.
- Client
- Dimension Education
- Services
- 13
- Engagement
- Ongoing
What the work is
Education marketing is judged on enquiries, and enquiries are only useful if you can tell where they came from and what happened next. Dimension needed both the brand and the plumbing.
This is the second widest scope on the list. Paid media, email and telemarketing feed a CRM the enquiries land in, so the review at the end of a month is a comparison rather than an argument.
The plumbing is the unglamorous half and the half that decides whether any of the rest can be improved. Once a source is attached to every enquiry, a budget conversation stops being about opinion and starts being about which channel to move money towards.
Scope
The 13 services we run
Brand Strategy
Positioning, messaging and the language the company uses about itself, agreed before anything is designed.
Website Design & Development
Designed, built and kept up, from the first wireframe through to the pages added months later.
Search Engine Optimisation (SEO)
The technical work, the content and the links that decide whether the company is found when somebody goes looking.
Social Media Management
The calendar, the artwork, the writing and the replies, run month after month rather than in bursts.
Graphic Design
Everything the brand needs made: decks, advertising, brochures and the artwork each channel asks for.
Video Production
Scripted, filmed and edited in house, from customer stories to the explainer a sales team sends.
Paid Media & Advertising
Search and social advertising, planned and bought against a budget, then reported against what it returned.
Marketing Collateral
Brochures, one-pagers and sales decks written so that a team can send them without rewriting them first.
Content Marketing
Blogs, ebooks, whitepapers and case studies, published on a schedule rather than when somebody remembers.
Public Relations
Press relationships, the releases that go to them and the coverage that follows.
Email Marketing
Campaigns and sequences written, sent and measured, to a list that has agreed to be on it.
Lead Generation & Telemarketing
Outbound calling and the follow-up that turns a name on a list into a conversation worth having.
CRM Integration & Marketing Operations
Enquiries land in the CRM with their source attached, and the reporting behind them is built once, so the month-end review is a comparison rather than an argument.
More work