Financial services
Designing for credibility before a claim is read.
Identity and site for an investment and lending business that puts its own capital alongside its clients'.
- Client
- DRoyal Global
- Services
- 5
- Engagement
- Ongoing
What the work is
DRoyal Global is an investment and lending business built inside an operating group, which puts its own capital alongside its clients'. In financial services, how a brand looks is read as how it behaves.
The work was to make the brand and the site feel as considered as the business, and to make the disclosure and the numbers easy to find rather than buried.
Anything that looks like it is hiding something is assumed to be hiding something. Putting the terms and the structure where a cautious reader expects to find them does more for trust here than any amount of confident writing.
Scope
The five services we run
Brand Strategy
Positioning, messaging and the language the company uses about itself, agreed before anything is designed.
Website Design & Development
Designed, built and kept up, from the first wireframe through to the pages added months later.
Search Engine Optimisation (SEO)
The technical work, the content and the links that decide whether the company is found when somebody goes looking.
Social Media Management
The calendar, the artwork, the writing and the replies, run month after month rather than in bursts.
Graphic Design
Everything the brand needs made: decks, advertising, brochures and the artwork each channel asks for.
More work